Cookie Policy
Last updated: January 15, 2025
1. What Are Cookies
Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to website owners.
This Cookie Policy explains what cookies are, how NERDSEY uses cookies on our website www.nerdsey.com, how third parties we partner with may use cookies, and your choices regarding cookies.
2. How We Use Cookies
NERDSEY uses cookies and similar tracking technologies to:
- Remember your preferences and settings
- Understand how you use our website and improve your experience
- Analyze website traffic and user behavior
- Deliver relevant advertising and measure campaign effectiveness
- Enable social media features and integrations
- Protect against fraud and enhance security
- Provide personalized content and recommendations
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. Without these cookies, certain services cannot be provided.
Examples:
- Session management cookies
- Authentication cookies
- Load balancing cookies
- Security cookies
3.2 Analytics Cookies
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.
Examples:
- Google Analytics cookies (page views, session duration, bounce rate)
- Heatmap and scroll tracking cookies
- User behavior analysis cookies
- A/B testing cookies
3.3 Marketing Cookies
Marketing cookies track your online activity to help advertisers deliver more relevant advertising or limit how many times you see an advertisement. They are used to measure the effectiveness of advertising campaigns.
Examples:
- Meta Pixel (Facebook/Instagram advertising)
- Google Ads conversion tracking
- LinkedIn Insight Tag
- Retargeting and remarketing cookies
- UTM parameter tracking
3.4 Preference Cookies
Preference cookies allow our website to remember information that changes the way the site behaves or looks, such as your preferred language, region, or accessibility settings.
Examples:
- Language preference cookies
- Theme/display preference cookies
- Volume or video quality settings
- Region or location preferences
4. Third-Party Cookies
In addition to our own cookies, we use various third-party services that set cookies on your device. These third parties have their own privacy and cookie policies.
4.1 Google Services
- Google Analytics: Web analytics service to understand user behavior and improve our website
- Google Ads: Advertising platform for conversion tracking and remarketing
- Google Tag Manager: Tag management system to manage marketing and analytics tags
- Google Optimize: A/B testing and website optimization
Learn more: Google Cookies Policy
4.2 Meta (Facebook/Instagram)
- Meta Pixel: Tracks conversions from Facebook and Instagram ads
- Custom Audiences: Helps create targeted advertising audiences
- Conversion API: Server-side tracking for advertising measurement
Learn more: Meta Cookies Policy
4.3 LinkedIn
- LinkedIn Insight Tag: Tracks conversions and builds audiences for LinkedIn advertising
- LinkedIn Analytics: Provides insights about website visitors
Learn more: LinkedIn Cookie Policy
4.4 Other Third-Party Services
- HubSpot: CRM and marketing automation platform
- Hotjar: User behavior analytics and feedback tools
- YouTube: Video hosting and playback (owned by Google)
- Vimeo: Video hosting and playback
5. Cookie Duration
Cookies can be either session cookies or persistent cookies:
5.1 Session Cookies
These cookies are temporary and are deleted when you close your browser. They are essential for website functionality during your browsing session.
5.2 Persistent Cookies
These cookies remain on your device after you close your browser and are used when you return to our website. Their duration varies:
- Short-term: 24 hours to 30 days (preference cookies)
- Medium-term: 30 days to 6 months (analytics cookies)
- Long-term: 6 months to 2 years (marketing and advertising cookies)
6. Cookie Reference Table
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
| _ga | Analytics | Google Analytics - Distinguish users | 2 years |
| _gid | Analytics | Google Analytics - Distinguish users | 24 hours |
| _gat | Analytics | Google Analytics - Throttle request rate | 1 minute |
| _fbp | Marketing | Meta Pixel - Track conversions | 3 months |
| fr | Marketing | Facebook advertising and measurement | 3 months |
| li_gc | Marketing | LinkedIn - Store consent preferences | 6 months |
| _hjid | Analytics | Hotjar - User behavior tracking | 1 year |
| __hssc | Analytics | HubSpot - Session tracking | 30 minutes |
| __hssrc | Analytics | HubSpot - Session restart tracking | Session |
| __hstc | Analytics | HubSpot - Visitor tracking | 13 months |
Note: This table includes common cookies but is not exhaustive. Additional cookies may be set by third-party services.
7. Managing Cookies
You have several options for managing and controlling cookies:
7.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Block third-party cookies only
- Delete cookies after each browsing session
- Accept cookies from specific sites only
Browser-specific instructions:
7.2 Opt-Out Tools
You can opt out of specific third-party cookies:
- Google Analytics Opt-Out Browser Add-on
- Meta Advertising Preferences
- LinkedIn Advertising Preferences
- Your Online Choices (EU)
- Digital Advertising Alliance Opt-Out
7.3 Mobile Device Settings
Mobile devices offer advertising identifier controls:
- iOS: Settings → Privacy → Advertising → Limit Ad Tracking
- Android: Settings → Google → Ads → Opt out of Ads Personalization
Important Note:
Blocking or deleting cookies may affect your website experience and prevent certain features from functioning properly. Essential cookies cannot be disabled as they are necessary for core website functionality.
8. Do Not Track Signals
Some browsers have "Do Not Track" (DNT) features that send signals to websites requesting not to be tracked. Currently, there is no industry standard for responding to DNT signals. NERDSEY does not currently respond to DNT signals but will continue to monitor developments in this area.
9. Cookies and GDPR Compliance
For visitors from the European Union and European Economic Area, we comply with the General Data Protection Regulation (GDPR) requirements:
- We obtain consent before setting non-essential cookies
- We provide clear information about cookie purposes
- We allow you to withdraw consent at any time
- We maintain records of consent
- We honor your data subject rights
10. Children's Privacy
Our website is not directed to children under 18. We do not knowingly collect information from children. Cookies are not used to profile or track children.
11. Changes to Cookie Policy
We may update this Cookie Policy from time to time to reflect:
- Changes in our use of cookies
- New third-party services or integrations
- Changes in cookie technology
- Updates to legal requirements
We will notify you of significant changes by posting the updated policy on this page and updating the "Last Updated" date. Your continued use of our website after changes are posted constitutes acceptance of the revised policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us:
NERDSEY
Email: [email protected]
Phone: +971 52 925 2489
Address: Dubai, United Arab Emirates
Website: www.nerdsey.com