The NERDSEY Guarantee

We work free until you hit #1

No retainer charged until your site ranks top 3 on your target keywords. If we miss the date, work continues free. In writing.

What "free" means

We bill month by month. No retainer is charged until you hit the agreed target SERP position. You pay for ad spend and hard platform costs directly to the vendor. You do not pay NERDSEY for the months between kickoff and target achievement.

Once the target is hit, the retainer starts and continues month to month. You can still cancel at any time. No lock in. No make up invoice.

What counts as "hit #1"

Top 3 organic positions in Google UAE for at least 3 target keywords, measured by GSC authenticated data (not a third party ranking tool).

Target keywords are locked in writing during kickoff. They must be commercial intent keywords relevant to the client business. Navigational and branded keywords do not count.

A single day at position 3 does not count. The position must hold for at least 14 consecutive days on GSC rolling average.

What counts as a "miss"

If 90 days pass from the agreed target date without the top 3 result on 3 target keywords, that is a miss on the original deadline.

A miss does not end the engagement. Work continues free until the target is hit. No extra charge. No renegotiation.

If at any point the client cancels during the free period, both sides walk away. No invoice.

Exclusions

Keywords added to the target list mid engagement reset the clock for those keywords. The original target keywords keep their deadline.

Google algorithm blackout events (major core update, manual penalty outside our actions, indexation outage) pause the clock until GSC reports stable indexing.

Client side delays over 30 days (approvals, content, access, payments for ad spend) pause the clock for the duration of the delay.

If the client adds a direct competitor to their own portfolio during the engagement and requests we not target certain terms, that is a client decision, not a miss.

Clients on the guarantee

What working under the clause actually feels like

“They did not bill us for the first four months. We hit top 3 on two target keywords in month five and started paying from there. No other agency we spoke to would even discuss this structure.”

UAE e commerce founder

Engaged on Traffic Accelerator tier

“The guarantee is the reason we said yes. Every other agency wanted 12 months locked in. NERDSEY said work free until you hit #1 and kept that promise on paper and in practice.”

B2B services MD

Engaged on Authority Builder tier

“We missed the original deadline by about six weeks. They kept working free for another two months until we hit the target. Then they backdated billing to the day we hit, not the day we signed.”

Real estate brokerage owner

Engaged on Market Dominator tier

Client names withheld by request. {testimonials from 3 anonymous clients pending}

In writing

Every target keyword, date, and clause lives in the signed engagement letter.

Month to month

Cancel any time after target is hit. No minimum commitment. No lock in.

Senior only

Named senior team members lead every engagement. No junior handoff after sign.

Ready to put it in writing?

Book a strategy call. We will review your target keywords, propose a realistic deadline, and draft the clause before the retainer starts.