Privacy Policy

1. Introduction

NERDSEY ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.nerdsey.com and use our services.

By using our website and services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information that you voluntarily provide to us, including:

• Name and contact details (email address, phone number)
• Company name and business information
• Billing and payment information
• Communication preferences
• Information submitted through forms (contact, audit requests, consultation bookings)

2.2 Automatically Collected Information

When you visit our website we may automatically collect, through Google Analytics 4 (property G-DV3R68QVMC) and Google Ads (conversion account AW-17768546274), the following:

• IP address (truncated by Google Analytics) and approximate city level location
• Browser type, device type, operating system, screen resolution
• Pages visited, time on page, scroll depth, click events
• Referring website and exit pages
• UTM parameters and paid campaign data (stored locally in your browser under nerdsey_utm_attribution)
• Cookies and similar tracking technologies (see Cookie Policy)

Analytics and ad cookies only fire after you grant consent through the cookie banner. Until consent is granted we set Google Consent Mode v2 to denied for analytics and advertising storage.

2.3 Lead Forms and Browser Drafts

When you complete a form (free audit, quote request, consultation booking, contact) we store the submission in our CRM (ERPNext hosted at osforbiz.cloud) and route a notification to our team. Multi step forms such as the free audit and quote request also save an in progress draft in your browser localStorage (keys nerdsey_audit_draft and nerdsey_quote_draft) so you do not lose progress if the page reloads. Drafts stay on your device and are not transmitted to us until you submit.

2.4 WhatsApp Communications

When you click a WhatsApp CTA on our site you are deep linked to WhatsApp with a pre filled message. The conversation that follows is handled through WhatsApp Business and, where enabled, mirrored into our internal inbox (Chatwoot). Your WhatsApp number, the content of your messages, and any media you send are processed so we can respond and follow up. We do not share WhatsApp conversations with advertisers and do not use them to train AI models outside our support workflow.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, maintain, and improve our marketing services
• Communication: To respond to your inquiries, send updates, and provide customer support
• Marketing: To send promotional emails, newsletters, and service updates (with your consent)
• Analytics: To understand how users interact with our website and optimize user experience
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Security: To detect, prevent, and address fraud, security issues, and technical problems

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
• Marketing Cookies: Track visitors across websites for advertising purposes
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website. Learn more in our Cookie Policy.

5. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party vendors who perform services on our behalf (email marketing, analytics, payment processing)
• Business Partners: With your consent, for co-marketing or partnership opportunities
• Legal Requirements: When required by law, regulation, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure cloud storage with encrypted databases
• Access controls and authentication protocols
• Regular security audits and updates

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. When we no longer need your data, we will securely delete or anonymize it.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data (subject to legal obligations)
• Restriction: Request restriction of processing in certain circumstances
• Objection: Object to processing of your data for direct marketing
• Portability: Request transfer of your data to another service provider
• Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at [email protected].

8.1 UAE Personal Data Protection Law (Federal Decree Law No. 45 of 2021)

As a UAE based business we operate under the UAE Personal Data Protection Law (PDPL). If you are a data subject under PDPL you have the following rights over the personal data we hold about you:

• Right of access: receive a copy of the personal data we hold about you and confirmation of how we process it.
• Right to rectification: correct inaccurate or incomplete personal data.
• Right to erasure: request deletion of your personal data, subject to legal retention obligations.
• Right to restriction of processing: limit how we use your data while a complaint or correction is pending.
• Right to data portability: receive your data in a structured, commonly used, machine readable format.
• Right to object: object to processing for direct marketing or automated decision making at any time.
• Right to withdraw consent: withdraw consent for analytics, marketing, or WhatsApp communications at any time without affecting the lawfulness of prior processing.
• Right to lodge a complaint: contact the UAE Data Office if you believe we are not handling your data correctly.

To exercise any of these rights send an email to [email protected] with the subject line "PDPL request" and describe what you want us to do. We respond within 30 days.

9. International Data Transfers

Our servers and service providers may be located in different countries. If you are accessing our services from outside the UAE, your information may be transferred to, stored, and processed in countries with different data protection laws. We ensure appropriate safeguards are in place for such transfers.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last Updated" date. Your continued use of our services after changes are posted constitutes acceptance of the revised policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us: