DANDAR GENERAL TRADING
New Store Launch to International Export Powerhouse
The Challenge
A brand new electronics store opening in Dubai. Zero online sales, zero marketplace presence, zero social media. No structured sales process. Competing in a market saturated with established electronics traders who'd been operating for years.
The Solution
Sales Operations
Structured SOPs from scratch
Built complete sales SOPs, structured the entire sales journey from first contact to close. Redesigned visual merchandising into a premium tech store experience.
Marketplace Domination
3 platforms launched simultaneously
Amazon UAE, Trendyol (Turkey), and Noon. All launched from nothing, all managed simultaneously with listing optimization.
Multi-Language Social
9M+ views across channels
TikTok, Instagram, YouTube. Content produced in Persian, English, and Turkish. Three languages, three audiences, one brand.
International Expansion
10+ countries across GCC, Africa, CIS
Expanded from Dubai-only to 10+ countries. Market sentiment analysis with upper management to refine product selection per region.
Implementation
Sales Operations
Built complete sales SOPs from scratch. Structured the entire sales journey from first contact to close. Before us, there was no documented process. After: every team member follows the same playbook.
Redesigned the visual merchandising. Transformed a basic trader setup into a premium tech store experience. The physical space started matching the brand we were building online.
Marketplace Domination (3 Platforms)
Amazon UAE: setup, listing optimization, organic growth from zero to active presence. Trendyol: marketplace management and listing optimization for Turkish market. Noon: marketplace setup and ongoing management.
Three marketplaces. All launched from nothing. All managed simultaneously.
Social Media (0 to 9,000,000+ Views)
TikTok: marketing strategy with collaborator partnerships and paid promotions. Instagram: content strategy, organic growth, influencer barter collaborations. YouTube: longform content production and video strategy.
Multi-language operation: content produced in Persian, English, and Turkish. Three languages. Three audiences. One brand.
Customer Acquisition Channels
WhatsApp broadcast channel: built from 0 to 1,900+ customers. Telegram broadcast: set up for existing customer retention. Daily deals channel with 1+1 deals strategy: acquired 1,500+ customers and drove consistent foot traffic.
International Expansion
Expanded from Dubai-only to 10+ countries across GCC, Africa, CIS, and Turkey. Ran market sentiment analysis with upper management to refine product selection for each region.
Results & Proof
| What Changed | Before | After |
|---|---|---|
| Marketplace Presence | None | Amazon + Trendyol + Noon (3 platforms) |
| Social Media Views | 0 | 9,000,000+ across channels |
| WhatsApp Customers | 0 | 1,900+ acquired |
| Deals Channel Customers | 0 | 1,500+ acquired |
| International Markets | Dubai only | 10+ countries active (GCC, Africa, CIS, Turkey) |
| Sales Process | None existed | Complete structured SOPs |
| In-Store Experience | Basic trader setup | Premium tech store merchandising |
| Content Languages | None | Persian, English, Turkish |
Starting from absolute zero in a competitive Dubai market, we built the complete digital ecosystem: three marketplaces, multi-language social media, international expansion, and structured sales operations, all within two years. The Amazon store is live right now.
What's Next
DANDAR is scaling its export operation to additional CIS and African markets. The marketplace and social infrastructure we built is now the backbone of their international growth.
Want results like this?
We built DANDAR GENERAL TRADING from zero. Let's talk about what we can build for you.