MASTERMIND
From Local Shop to the Hottest Name in Used Electronics in Delhi
The Challenge
A single brick-and-mortar electronics shop in New Delhi. No logo, no website, no social media, no Amazon listing. Competing against established multi-chain retailers in one of the most price-sensitive markets on the planet. The owner had a shop. That was it.
The Solution
Brand Identity
Zero to full brand presence
Complete brand identity from zero: logo, colour palette, tone of voice, brand guidelines, business cards, stationery, in-store visual merchandising.
E-Commerce & Marketplace
40-45 daily prepaid orders
Built mastermindstore.in from scratch. Amazon marketplace with organic optimization. Pioneered the refurbished Apple MacBook segment in Delhi.
YouTube & Social
100K+ subscribers, 35K+ Instagram
Built YouTube from 0 to 100K+ subscribers organically. Instagram to 35K+. All content-driven, zero paid promotion.
WhatsApp Automation
78K+ calls managed in 2021
WhatsApp chatbot and IVR phone system. Before: calls were manual, most missed. After: automated routing, instant responses.
Implementation
Brand & Identity
Complete brand identity from zero: logo, colour palette, tone of voice, brand guidelines, business cards, stationery, in-store visual merchandising. Before us, the shop had no visual identity. After: every touchpoint was branded.
E-Commerce & Marketplace
Built mastermindstore.in from scratch. Full e-commerce platform with product listings, trust signals, customer reviews, and checkout. Set up Amazon marketplace presence with organic optimization. Zero ad spend. Every sale earned through listing quality, keyword research, and customer experience.
Pioneered the refurbished Apple MacBook segment in Delhi. Positioned Mastermind as THE dealer hub for used and refurbished Apple products. This wasn't a niche that existed before. We created it.
YouTube (0 to 100,000+ Subscribers)
Built the YouTube channel from nothing. Longform reviews, tutorials, unboxings. Grew to over 100,000 subscribers with millions of views. All organic. No paid promotion. The channel became the primary trust builder. Customers watched reviews before buying.
Instagram (0 to 35,000+ Organic)
Content calendar, product photography, reels, stories. Built an organic growth engine that turned followers into foot traffic and online orders.
WhatsApp Bot + IVR System
Implemented a WhatsApp chatbot and IVR phone system that managed 78,000+ customer calls in 2021 alone. Before this, calls were manual and most were missed. After: automated routing, instant responses, zero missed inquiries.
Influencer & Affiliate Program
Built a collaboration program with paid and barter partnerships. Influencers reviewed products, drove traffic, and built social proof across platforms.
Print & In-Store
Print media advertising, visual merchandising redesign, branded packaging and collateral. The physical store matched the digital brand.
Results & Proof
| What Changed | Before | After |
|---|---|---|
| YouTube Subscribers | 0 | 100,000+ (organic) |
| Instagram Followers | 0 | 35,000+ (organic) |
| Amazon Presence | Not listed | Live store, 4.9★ rating |
| Daily Prepaid Orders | Walk-in only | 40–45 per day |
| Customer Calls (2021) | Manual, missed | 78,000+ managed via WhatsApp Bot + IVR |
| Brand Identity | None | Full identity: logo → packaging → merchandising |
| Market Position | Unknown local shop | Go-to destination for refurbished electronics in Delhi |
| Client Retention | — | Owner personally retained us 3+ years |
When a business owner keeps you for 13 years and personally retains your services for 3+ of those years, the work speaks for itself. We didn't run a campaign. We built the entire digital infrastructure of a business from zero, across every channel, and stayed long enough to see it become a category leader.
What's Next
Mastermind continues to grow its refurbished electronics category. The systems we built, including the YouTube content engine, WhatsApp automation, and Amazon listings, are now self-sustaining revenue channels.
Want results like this?
We built MASTERMIND from zero. Let's talk about what we can build for you.